Cosmetics in the 1920s were characterised by their use to create a specific look: lips painted in the shape of a Cupid's bow, kohl-rimmed eyes, and bright cheeks brushed with bright red blush
The heavily made-up look of the 1920s was a reaction to the demure, feminine Gibson girl of the pre-war period
In the 1920s, an international beauty culture was forged, and society increasingly focused on novelty and change. Fashion trends influenced theatre films, literature, and art.
Women also found a new need to wear more make-up. A skewed postwar gender ratio created a new emphasis on sexual beauty. Additionally, as women began to enter the professional world, publications such as the French Beauty Industry encouraged women to wear makeup so as to look their best while competing with men for employment.